◆ Strategic Advisory · Tartu, Estonia Est. 2024 · Now active
◆ A Practice Manifesto

Clarity in
complexity,
always.

Wikholm Consulting OÜ is a strategic business advisory practice based in Tartu, Estonia. We help founders and management teams make better decisions — with rigour, discretion, and the patience to understand what actually matters.

Arrange a conversation → Our practice
Wikholm Consulting atelier
◆ Tartu · Kastani 42 Est. 2024
W
OÜ · 2024
15+
Years in advisory
40+
Client engagements
100%
Confidential
EE·
Estonian based
◆ 01 / Practice Three disciplines

What we actually do.

◆ 01
i

Strategic advisory

Business strategy, market positioning, and long-range planning — grounded in evidence, honest about trade-offs.

◆ 02
ii

Organisational design

Structure, governance, and operating models for companies entering their next phase of growth.

◆ 03
iii

Leadership counsel

Ongoing partnership for founders and executives — a trusted sounding board for the decisions that matter.

◆ 02 / The Firm Our approach

A practice built on substance,
not slogans.

Wikholm Consulting OÜ was founded on the belief that good advisory work is fundamentally personal, patient, and honest. It requires listening, rigour, and the willingness to say what needs to be said — even when it isn't welcome.

"Advice that doesn't change a decision isn't advice. It's noise."

Based in Tartu, the intellectual heart of Estonia, we work with founders, management teams, and mid-market companies across the Baltic region and the wider EU.

Led by Liis Aavaste-Hango, our practice combines strategic depth, organisational insight, and a quiet commitment to work that actually matters.

Firm
Wikholm Consulting OÜ
Founder
Liis Aavaste-Hango
Address
Kastani tn 42
Tartu · 50410 · Tartumaa
Email
liis@wikholmconsulting.help
Region
Tartumaa · Estonia · EU
◆ 03 / Clients From those we advise

Quietly trusted.

"
Liis took a problem we'd been circling for months and reframed it in an afternoon. The clarity was worth more than any deliverable.
Kristjan Laur
Founder · Laur Ventures
"
A trusted advisor in the truest sense — patient, rigorous, and completely unafraid to say what needed to be said.
Mari Sepp
CEO · Sepp Group
"
Wikholm helped us navigate a decision that touched every part of our business. Zero drama, complete rigour.
Tarmo Kütt
CTO · Kütt Systems
◆ 04 / Contact Now open

Begin a conversation.

Email
liis@wikholmconsulting.help
Address
Kastani tn 42
Tartu · 50410 · Tartumaa
Founder
Liis Aavaste-Hango
Region
Estonia · European Union